Posted by Kalyani M. on Sep 5, 2013
The state of television today varies widely depending on whom you ask. In the opinion of actor Nicholas Lyndhurst, “There used to be something every night of fantastic quality, be it a sitcom, a drama or current affairs. Now it’s maybe once a week, which is a shame. The golden age has gone.” While that might be true in regards to traditional syndicated television shows, online watching is completely changing the game. Shows like House of Cards and Orange Is the New Black have gained cult followings almost overnight with cloud-enabled online viewing. Instead of waiting around for next week’s episode and potentially losing interest, viewers can binge-watch new seasons all in one sitting. This new strategy is an attempt to stave off online piracy, which has eaten into the profits of the entertainment industry for years. But the only way to truly safeguard data from piracy is to exclusively store and sync to a secure cloud provider that offers data privacy and user anonymity.
Recently, Kevin Spacey addressed the audience at the Edinburgh International Television Festival. While speaking on the benefits of entertainment tax credits to local economies, the actor also touched on the necessity of moving away from the syndicated model to an instant streaming model. According to Spacey, “Clearly the success of the Netflix model – releasing the entire season of House Of Cards at once – has proved one thing: the audience wants control. They want freedom. If they want to binge – as they’ve been doing on House Of Cards – then we should let them binge.” It seems that the actor has touched on a growing revolution in television. House of Cards, a Netflix original drama, made history by becoming the first show on television to release its entire season online all at once. Netflix has already earned the business of about 1.5 million fans in the UK while the BBC’s journey into online streaming amounts to roughly 40% of its monthly viewership.
Kevin Spacey also made wave by suggesting that syndication is on the way out and that both film and television will soon adopt on-demand models. He claims that piracy will continue until the industry makes the switch. According to Spacey, “Why is Game of Thrones the most pirated show in the history of TV? Because people can’t get it fast enough, that’s why. I believe if you go to a movie theatre and you see something you think is incredible, if you walk out of the theatre and there was a bin in the lobby of DVDs of the film you just watched, you would buy four of them – one for you and three for your friends. I believe the notion of being able to convince theatre owners that we can open a movie online, in the movie theatres, on DVD on the same day; that is probably where it is leading. That would be a huge bite out of piracy; if it is all available no one is stealing it before someone else gets it.”
Regardless of the relative marketing merits of piracy, stealing intellectual property always hurt businesses and cuts into profits. Piracy would even disrupt Spacey’s strategy of on-demand streaming, because if pirates can hack and leak a season a month before its released, why would viewers sign up for a subscription service? The true solution to piracy, whether the industry goes on-demand or not, is in exclusively storing and syncing with a secure cloud provider.
Cloud Solutions for Production Teams
For most production teams, finding a truly protected third party cloud service can be a challenge as many “secure” services on the market have security gaps that leave company data wide open to third party attacks, leaks, or hacking. One cloud storage and sync service that sets itself apart from the rest of the market is SpiderOak Blue. This service provides production teams with fully private cloud storage and syncing, featuring all of the benefits of the cloud along with 100% data privacy. SpiderOak is available with onsite deployment and private servers or outsourced deployment through a hybrid cloud, so that users and SMBs of all sorts can tailor the service to fit their needs.
SpiderOak protects sensitive user data with 256-bit AES encryption so that files and passwords stay private. Authorized accounts and network devices can store and sync sensitive data with complete privacy, because this cloud service has absolutely “zero-knowledge” of user passwords or data. And all plaintext encryption keys are exclusively stored on approved devices because SpiderOak never hosts any plaintext data. SpiderOak’s cross-platform cloud services are available on Windows, Mac, and Linux platforms, along with Android and iOS mobile devices, allowing for full flexibility and storage while on the go.