Who Moved My Cloud? Staying Ahead of the Changing Market

Posted by on Jul 15, 2013

The cloud has revolutionized a wide spectrum of industries ranging from education to entertainment. These changes present a crossroads for enterprises and businesses that can choose to either leverage technological progress in their favor or fall behind. Instead of playing an endless game of catch up and “who moved my cheese?” enterprises and businesses of all sorts can stay ahead of the competition and technological developments with the convenience, scalability, and cost savings that secure cloud services can provide.

Atomic Fiction

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In the VFX industry, the cloud has already helped to bring about rapid changes. Through the cloud, film projects have been able to enjoy even greater mobility. Secure clouds have also enabled faster rendering and more private storage to help guard against leaks and hacks. With cloud rendering, VFX infrastructure costs can be drastically reduced. While VHF companies once had to rely on massive and costly render farms, cloud sourcing rendering has freed up project budgets and even more important to the film industry, time. According to Baillie of Atomic Fiction, a VFX company that uses the cloud for over 90% of its rendering needs, “We knew we didn’t have the budget for a large data center. But we didn’t want to be a data center company, we wanted to be a creative company.” Secure third party cloud solutions enable such creative industries to stay creative, while leaving the most monotonous and time-consuming processes for the cloud.

Cloud Computing Growth

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Another way that the cloud is changing the market and workplace is in the IT field. With the cloud, traditional IT has practically been rendered obsolete. In the past, IT teams would maintain and manage both servers and software. But now with the efficiency, scalability, and support that third party cloud service providers offer, owning expensive servers that go out of date is no longer a requirement for maintaining control and security for sensitive data. According to Shally Stangley, managing director for Global Services, “Cloud computing has the ability to transform an IT’s focus from performing business as usual activities (keeping the organization running) to driving IT innovation. IT teams spend less time on updating, upgrading, and maintaining systems and more time supporting business processes, analytics and critical decision making.”

Global Cloud Projections

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Cloud computing frees up IT teams to help instill and maintain better security practices onsite Furthermore, according to executive director of network services for TEKsystems, Rick Madan, “The total cost of ownership of software and hardware goes down for end users since they are removed from the business of buying, licensing, and maintaining associated assets…. the revenue-and-service premise for cloud providers is built on a ‘pay as you go’ model so as an end using company, instead of getting bogged down in the sunk costs of servicing debt related to sometimes idle IT processes and resources, the cloud model allows you only pay for those actually utilized by the business at any given moment.” Thus, the cloud both streamlines IT and reduces the need for large IT staffs, offering enterprises and businesses radically reduced storage and sync costs.

Another way the cloud is revolutionizing the market is in customer relations and building brand loyalty. According to vice president of the Cloud Business Unit of Red Hat, Scott Crenshaw, “The old mantra used to be people buy from people. But customers are moving to more online transactions, which is fundamentally a cloud phenomenon. Even in industries where the transaction requires direct personal interaction, buyers will form their opinions of products and services based on input from online communities.” Furthermore, he says that cloud services offer, “niche retailers the ability to tweak their offerings and develop a closer understanding of their customers.” This way, enterprises and businesses of all sizes can leverage the cloud in their favor. But when choosing a third party cloud service provider, enterprises and businesses should make sure that the provider offers data security and user anonymity, otherwise data could be vulnerable to a breach.


For enterprises and businesses looking to leverage the cloud, SpiderOak Blue offers fully private “public” and onsite server options for full flexibility. Choosing the right third party cloud service can be a challenge as many services on the market have security gaps that leave private data vulnerable to third party attacks. But SpiderOak sets itself apart from the rest of the market by providing a fully private cloud service featuring all of the benefits of cloud storage along with 100% data anonymity.

SpiderOak protects sensitive enterprise data through 256-bit AES encryption so that files and passwords stay private. Authorized accounts can store and sync sensitive data with complete privacy, because this cloud service has absolutely “zero-knowledge” of user passwords or data. And all plaintext encryption keys are exclusively stored on approved devices (SpiderOak never hosts plaintext data). SpiderOak Blue’s private cloud services are available for enterprises on Windows, Mac, and Linux platforms, along with Android and iOS mobile devices, making this one of the only flexible cross-platform solutions on the market.

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