Posted by Kalyani M. on Jul 23, 2013
Virtually every industry has utilized cloud technology to help stay ahead of the rapidly shifting market. While established enterprises can utilize the cloud to save money, increase productivity, and analyze consumer data, startups of all shapes and sizes are flocking to the cloud to leverage the technology in their favor. From disaster recovery services to enterprise resource planning, startups can benefit from cloud technology and services.
Typically, enterprises with small staff rely on the business owner for making IT decisions. According to Patrick Rusby, research analyst at Analysys Mason, “In such a situation, trusted advisors such as VARs and agents play an important role in helping the business owner make these decisions.” Most business owners are not technology or security experts, so in the case of SMEs, startups should only trust third party cloud services that preserve enterprise data privacy while providing technical support. The cloud storage market is projected to grow at a compounded growth rate of 40.2% through the year 2018 to the total of $46.8 billion. Startups taking advantage of this burgeoning market can reap the benefits of fierce market competition for their business, launching themselves into long-term success.
One example of startup success through the cloud is the Zerto Cloud Disaster Recovery Ecosystem. Founded in 2009, the company has raised more than $30 million in funds for its unique cloud disaster recovery services including data replication and virtualized infrastructures. Another example of startups leveraging the cloud is the data virtualization and storage efficiency service, Atlantic Computing. With $20 million in D round funding raised this past May, Atlantic Computing and the Atlantis ILIO FlexCloud solution help companies run any storage-heavy applications in the cloud through server RAM tapped by Atlantis ILIO In-Memory Storage.
The cloud has also attracted new consumers for startups, allowing companies to reach previously untouched sectors. The San Francisco-based startup Loom, has reached for the growing amateur photography market with a cloud storage service for photo sharing and management. As more and more people upload photos to social media to share with friends and family, the need for an organizational system has grown, especially for shutterbugs in the field. According to the company, “Content creation and media file sizes are growing more rapidly than storage space on devices. In other words, we’re getting better camera technology that is taking larger files compared to a few years ago, but our flash drives and SSDs are not improving at the same speed.” Through Loom, photographers can store “photos and videos organized securely in the cloud,” freeing up precious space on user devices like cameras, smartphones, and laptops. Another area for startup growth is in enterprise resource planning. The cloud-based ERP startup Kenandy, has secured more than $30 million in Series B funding for its new modules enabling streamline order management and manufacturing.
All around the world, startups are staying one step ahead of the global market by capitalizing on all the cloud provides. In Australia, Rackspace launched the startup pitching competition, Small Teams, Big Impact Down Under. According to Angus Dorney, Director of RackSpace Australia, “A recent PwC report found that startups alone could contribute $109 billion and 540,000 jobs to the Australian economy by 2033. We’re looking forward to seeing the best of the best, and holding a great final event for the whole community to enjoy.” Winners of the competition are awarded with a trip to Silicon Valley to meet with potential investors.
From biotech startups looking for secure cloud solutions to developers wanting to protect their projects, third party cloud service providers offer cost-effective ways to switch to the cloud. The cloud allows startups to save money on large IT teams, servers, and expensive software. And through the cloud, startups can rest easy, knowing the their vital data is protected from hacking, leak, or even power loss in the case of a natural disaster.
For enterprises and startups looking to leverage the cloud while protecting sensitive data, SpiderOak Blue offers fully private “public” and onsite server options for full flexibility. Choosing the right third party cloud service can be a challenge as many services on the market have security gaps that leave private data vulnerable to third party attacks. But SpiderOak sets itself apart from the rest of the market by providing a fully private cloud service featuring all of the benefits of cloud storage along with 100% data anonymity.
SpiderOak protects sensitive startup data through 256-bit AES encryption so that files and passwords stay private. Authorized accounts can store and sync sensitive data with complete privacy, because this cloud service has absolutely “zero-knowledge” of user passwords or data. And all plaintext encryption keys are exclusively stored on approved devices, as SpiderOak never hosts plaintext data of any kind. SpiderOak Blue’s private cloud services are available for enterprises on Windows, Mac, and Linux platforms, along with Android and iOS mobile devices, making this one of the only flexible cross-platform solutions on the market.