Crunching Big Numbers in the Cloud

Posted by on Jun 27, 2013

Big data has transformed everything from manufacturing to the service sectors. But as companies rely more and more on big data, secure storage has become vitally important. Don’t let your enterprise’s sensitive data fall victim to hacking or exfiltration! With a truly private third party cloud service, enterprises of all sorts and sizes can take full advantage of the cloud without having to worry about outsourcing security or losing control of their most important data.

Cloud Computing & Big Data

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The cloud offers enterprises more flexibility and greater cost savings through reduced need for large IT staff and functions. And the cloud also gives businesses the choice over whether or not to host data onsite through expensive servers, or offsite through a secure cloud storage service. This trend continues to grow as enterprises opt for flexibility, cost savings, and easy scalability. According to Gartner, traditional OEMs on the server market have seen shares decline by 5 percent in the first quarter of 2013. With the rise of mobile technology around the world, IDC predicts a 44-fold growth in data from 2009 through 2020. And according to the Canadian bank, CIBC, information-generation growth is expected to increase by 50 times in the next ten years. CEO of Mixpanel, Suhail Doshi says, “Data is the next design. Products that don’t consider data will founder.” Big data allows enterprises to store and analyze relevant company and consumer information in terms of velocity, volume, and variety.

Growth of Cloud-Based Big Data

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All around the world, established enterprises and global startups have leveraged big data and the cloud to compete in a rapidly shifting international market. In India, IT investments by EMC started with a meager $100 million in 2000, which is expected to grow to around $2 billion by 2014, making it the biggest Indian investment in data, IT, and the cloud by a multinational company. According to EMC President, Asia Pacific and Japan, David Webster, “ During 2010 to 2020, digital information in India will grow from 40,000 petabytes to 2.3 million petabytes (a measure of memory or storage capacity. One petabyte is enough to store the DNA of a large country and then clone them twice).” And such growth is only expected to continue, as Webster says, “ Companies will have responsibility for the storage, protection and management of 80 per cent of the Digital Universe’s data, and this liability will only increase as social networking and Web 2.0 technologies continue to impact the enterprise.” As it stands, half of Indian digital data goes missing due to lack of storage and the number is predicted to expand to 80 percent in the next ten years. The big data market in India is expected to jump from $80 million in 2013 to over $153 million in 2014. And the cloud computing market is growing right alongside big data. A recent EMC Zinnov study predicts cloud market growth to around $4.5 billion by 2015, with private cloud services accounting for $3.5 billion of the market share.

Collecting Consumer Data

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Essentially, big data and the cloud offer enterprises the chance to develop customer intimacy. This focus on the relationship with the customer moves beyond transactional models to a long-term model based on understanding both the spoken and latent needs of customers. Through analyzing and securing customer data, enterprises can fill gaps in service, stay ahead of market trends, and anticipate consumer demand. And most important of all, such an approach builds brand value and long-term customer trust, which are vital for enterprises wanting to build and expand through this period of economic uncertainty and rapid technological growth.

SpiderOak Blue for Enterprises

But finding a truly protected third party cloud service can be a challenge as many “secure” services on the market have security gaps that leave private company and consumer data vulnerable to third party attacks and even internal exploitation. One cloud storage and sync service that sets itself apart from the rest of the market is SpiderOak Blue. This service provides enterprises with fully private cloud storage and sync, featuring all of the benefits of the cloud along with 100% data privacy. SpiderOak Blue is available with onsite deployment and private servers or outsourced deployment through a private and secured public cloud server.

SpiderOak protects sensitive enterprise data through two-factor password authentication and 256-bit AES encryption so that files and passwords stay private. Two-factor authentication is just like the process used by some financial services that require a PIN as an extra precaution along with a password in order to log in. With SpiderOak, enterprises that choose to use two-factor authentication must submit a private code through text along with their unique encrypted password. Authorized accounts can store and sync sensitive data with complete privacy, because this cloud service has absolutely “zero-knowledge” of user passwords or data. And all plaintext encryption keys are exclusively stored on approved devices (SpiderOak never hosts any plaintext data). SpiderOak Blue’s private cloud services are available for enterprises on Windows, Mac, and Linux platforms, along with Android and iOS mobile devices, making this a uniquely cross-platform cloud solution.

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