Posted by Kalyani M. on Jul 31, 2013
Enterprises from small startups to major Fortune 500 companies have flocked to the cloud to save money and reap big profits. Companies as varied as IntraLinks and Microsoft utilize the cloud to stay one step ahead of new markets and to further their reach. Through making the switch to secure cloud storage and sync services, enterprises can tap computing resources that were previously too expensive to capitalize on in the past. The private cloud offers enterprises in all sectors solutions for securing a larger market share and profit margin.
According to a 2012 survey conducted by eWeek.com, 50% of respondents think that the cloud will be their primary profit driver in the years to come. Investors have thrown their weight behind the cloud, indicating that the market predicts the technology is here to stay, for a long enough time to capitalize on at least. From smaller startups like IntraLinks that service the financial sector to massive enterprises like Amazon, companies of all sorts have turned to the cloud to diversify their services and to stay current with rapid technological developments. Even Microsoft has jumped onboard with the launch of Office 365, a new Office suite for the cloud.
One of the reasons that companies have turned to the cloud for profit is the scalability that cloud services offer. In the past, as consumer demands for goods and services have fluctuated, sometimes erratically, enterprises have scrambled to meet consumer demand without overproducing. Now, the cloud virtually eliminates that problem with scalable solutions that help enterprises rise to any challenge on the fly. Through the cloud, businesses can utilize scalable virtual infrastructures to meet temporary needs, rather than buying and hosting expensive infrastructures onsite that quickly become outdated. Cloud usage analytics are offered with most third party cloud services and help enterprises determine how much storage and sync space they actually need based on past usage. And if demand rises in the middle of the month due to market volatility, enterprises can simply pay a little bit more for the extra space.
Another major reason for turning to the cloud is big data analytics enabled by cloud computing. In just the past two years, users around the world generated about 90% of all global data throughout history. This massive amount of information holds the key to reaching to consumers, bettering services, and streamlining turnaround. Hosting such data onsite would be both expensive and impractical due to issues of scalability. Most traditional computing resources cannot hold the petabytes and zetabytes of information that big data provides. But through the cloud, enterprises save money while quickly determining new sources of profit.
With cloud-enabled big data, enterprises save on onsite servers, large IT teams, company devices, and software updates. Furthermore, through cloud storage, enterprises reduce server usage, cutting back drastically on energy bills and allowing companies to market a “greener” side through decreased carbon emissions. And cloud storage also helps protect important consumer and company data in the event of a natural disaster or power outage, so that nothing comes in the way of reaching consumers and turning a profit. Instead of trying to react to the changing market, private cloud services protect companies from hacking, piracy, and leaks, while allowing them to proactively respond to consumer demand on the spot. This dynamic potential unleashed by the cloud has already helped popular enterprises like Microsoft and Amazon remain profitable, even through the recent recession and market unpredictability. Whether you’re at a major Fortune 500 or the latest tech startup, private third party cloud service providers provide cost savings, enhanced profits, and greater insight into an enterprise’s consumer base.
For enterprises looking to turn a profit through the cloud, SpiderOak Blue offers fully private “public” and onsite server options for full flexibility. But choosing the right third party cloud service can be a challenge as many services on the market have security gaps that leave private enterprise data vulnerable to third party attacks, NSA snooping, and even internal leaks. But SpiderOak sets itself apart from the rest of the market by providing a fully private cloud service featuring all of the benefits of cloud storage along with 100% data anonymity.
SpiderOak protects sensitive enterprise data through 256-bit AES encryption so that files and passwords stay private. Authorized accounts can store and sync sensitive data with complete privacy, because this cloud service has absolutely “zero-knowledge” of user passwords or data. And all plaintext encryption keys are exclusively stored on approved devices (SpiderOak never hosts plaintext data). SpiderOak Blue’s private cloud services are available for enterprises on Windows, Mac, and Linux platforms, along with Android and iOS mobile devices, making this one of the only flexible cross-platform solutions on the market.