You can imagine how tickled we were yesterday when Dictionary.com named ‘Privacy’ the word of the year. They wrote, “The discussion of privacy – what it is and what it isn’t – embodies the preeminent concerns of 2013.”
Not to toot our own horn but at the beginning of this year, our executives, marketing team and PR firm sat around a table and got very clear on our message. As a result, we released this on January, 28th, calling 2013 The Year of Privacy.
Of course we couldn’t predict the Snowden disclosures about the NSA surveillance, the Google Glass release, all the changes in privacy policies that got users in a tizzy, or the Snapchat snafu, but what we have known for some time now is privacy is the best form of security.
Privacy in a digital world is not easy and it certainly poses some interesting challenges and contradictions. Look no further than the immediate criticism Dictionary.com received due to naming ‘Privacy’ the word of the year…
“Today, just visiting the homepage of Dictionary.com sets 90 cookies and replicating the method from the Wall Street Journal investigation (including reading the blogpost on ‘privacy’ being the word of the day) yields 198 cookies, according to The Washington Post’s research.” — Click here to read more.
As we look to 2014, it is our mission to continue protecting our users’ privacy, developing more ‘Zero-Knowledge’ cloud technologies, and pushing privacy further and further into the web.
Happy holidays and cheers to privacy!