Conversations about life & privacy in the digital age

Benefits to Becoming a SpiderOak Affiliate/Reseller

Would you be surprised to learn that affiliates can make good money? This week, we are re-launching our Affiliate Program and invite you to explore the benefits. It might be for you…

A *recent study found that affiliates decide which programs to market based on 1) Commission, 2) Merchant Reputation, and 3) Product or Service Relevancy.

Commission:

SpiderOak pays affiliates 50% of revenue for the first six months.

Payment Scenario

  1. Monthly Paid User @ 100 GBs: SpiderOak pays affiliates 50% of monthly revenue for the first six months for a total of $30 per paid user (50% of $10/month x 6 months = $30).

Payment Scenario

  1. Yearly Paid User @ 100 GBs: SpiderOak pays affiliates 50% of annual revenue paid out over a six-month period ($100 plan divided across 12 months is $8.33. 50% of $8.33 is $4.17 x 6 months = $25).

Payment Scenario

  1. Free User @ 2 GBs: SpiderOak pays affiliates $0.25 per user for every qualified lead (i.e. the SpiderOak application has been installed)

Merchant Reputation:

SpiderOak is the only ‘Zero-Knowledge’ Product in the Cloud Space. We’ll let the press do the talking for us:

Product or Service Relevancy:

From the ground up, SpiderOak was designed with privacy at the core. The company’s industry-leading ‘Zero-Knowledge’ privacy standard protects user data by encrypting file backup, synchronization and storage throughout every stage.

SpiderOak servers never store the plaintext version of a user’s encryption keys (or password). As a result, nobody can view any portion of a user’s content including filenames, file types, folder names, etc. Even the members of the SpiderOak staff with physical access to the servers can never view plaintext user information.

Metrics:

More than 1400 professional affiliates were surveyed in the *2012 Affiliate Summit AffStat Report. It found that 62.5% of affiliates promote consumer-related products, like SpiderOak. ShareASale – a marketing platform to exclusively for affiliates and merchants – is among the top three networks that affiliates participate in. There was a lot of great information in the report and and I encourage everyone to take a look.

What did surprise me was reading that more than half of the 1,400 affiliates surveyed promote less than 10 programs through their marketing channels. That is a small number – particularly when a little over 10% of this group brings in over $100,000/year.

Please let us know if you have any questions. Otherwise, what are you waiting for? Go ahead:

SIGN UP today!

Partnership Programs – How do you know when the fit is right?

It is hard to believe that it has been almost 1 year since I joined the SpiderOak team. When I was brought on, one of my responsibilities was to oversee our White Label Program, coordinating everything from the initial sales inquiry all the way through to implementation. For those of you that don’t know, SpiderOak offers a White Label Program which provides an opportunity for organizations to integrate their branding into the SpiderOak application while providing the flexibility to implement their own pricing strategy.

When I first started, we were still in the learning stages. We were seeing a huge variation in the types of inquires we were receiving. Companies from India & Australia, small Internet Service Providers, and IT consulting companies were flooding our inboxes interested in the product.

Now on one hand, this was extremely exciting! We were doing minimal advertising and people were coming to us. However, we found ourselves in the position of wanting to meet everyone’s needs while simultaneously creating a streamlined process for bringing on new business.

So what did we do? The truth is, we had to experiment. We starting bringing on partners that in retrospect were not the right fit. Initially our White Label Program had a very low upfront cost to join which attracted the wrong type of partners. We found ourselves maintaining branding applications for organizations who weren’t selling the product and if they were it was in very low volumes. Thus the cost to build, support and maintain the relationship was not profitable.

So we made some tweaks and shifted our positioning. Our product was built in such a way that it is quite easy to customize. Supporting an obscure slavic language, changing the User Interface text, hosting sub domains, it is all possible to do. The question became, WHO should we be doing this for?

While we still have a lot to learn about creating the right partnerships, we do know that the right kind of partner is the organization that can hit the ground running because they have the network established. Today, SpiderOak is white labeled by companies with anywhere from a few thousand to 100 million plus end users.

12 months later, I can say with certainty that we have made a tremendous amount of progress. Like most partnerships in life, they often take time to evolve. It’s rare to see overnight successes and I am constantly challenged by the amount of patience one needs to build a solid foundation. And so we try and we try again. However, despite all the variation we see on a daily basis, SpiderOak is much closer to truly understanding how to identify the right fit, which is critical when fostering long term growth and success.

For more information on our partnership programs please visit:

https://spideroak.com/partners/