Conversations about life & privacy in the digital age

Thanks for your entries, contest winners to be announced Monday

Due to the overwhelming response to our Halloween Photo Caption Contest this week, it is going to take us a few days longer to vote on our three winners. We had originally planned on announcing them yesterday, but will now do so on Monday.

A huge thanks to all who participated! We thoroughly enjoyed all of your humorous captions around ‘Your Online Privacy’ that streamed in on Facebook, Twitter, and as comments on the blog.

Stay tuned!

The SpiderOak Team

Halloween Photo Caption Contest: Win a New iPad mini

For those who value privacy and use SpiderOak, one of the scariest things they can think of is their personal information, files or data floating around online*, vulnerable to eyes other than their own. Yikes. No thanks.

So to rid ourselves of the heeby-jeebies, let’s have some fun over the next three days:

WHAT (was that noise?!):

Halloween photo caption contest (see photo below)

EERIE THEME:

‘Your online privacy’: All submitted captions entered to win must be relevant to this theme

RIP:

Contest ends Oct. 31 @ Midnight CT

WHERE (wolves?):

Comment on our Facebook page // Tweet your caption to @SpiderOak on Twitter, using the hashtag #iPadContest // Comment on this blog post below (It doesn’t have to be all three, but the more you spread it around, the better chances you have of winning!)

HOW TO MAKE IT OUT ON TOP:

The SpiderOak team will pick the top three people with a combination of these requirements: 1) The funniest or best caption, 2) The most likes or RTs on Facebook & Twitter, and 3) The most creative approach. We will announce the ‘Top 3′ winners and their caption on our blog on Thursday Nov. 1. Someone from our team will be sure to get in touch with the winners to deliver the prizes.

PRIZES:

The top three Halloween photo caption contest winners will get to claim these items below in correlation with their place:

  1. A new iPad mini
  2. 100 GB free with Spideroak
  3. An awesome SpiderOak t-shirt

We can’t wait to see what caption you come up with for the picture below. Good luck!

And in the meantime, beware of what might be lurking around the corner (or on that hard drive in the sky)…

*SpiderOak is the only 100% private cloud environment. Your plaintext data is at risk on other cloud providers’ servers from a subpoena or breach standpoint. We pride ourselves our on extremely unique, flexible, private, and secure product available for you or your business. Learn more at spideroak.com.

+1 For Privacy

It is National Cyber Security Awareness Month. And while security is crucial, it leaves out something critically important. Privacy.

We believe you shouldn’t have to choose. Companies who can’t offer privacy are forced to sell security alone. For us, it is the combination that leads to the only true freedom online. Our ‘Zero-Knowledge’ Privacy Standard trumps words like ‘trust’ and ‘security’ as plaintext data is never visible to anyone but you.

Join us in both acknowledging Cyber Security Month but also recognizing a huge ‘+1 for Privacy’ with this special promotion:

For only 48 hours, we’re offering 5 free GB for new users and 3 additional GBs for our already loyal support base.

Visit this link: SpiderOak.com/signup/, and use the promo code “plus1forprivacy” in your account settings.

Note: This code will replace your current amount with 5GBs. If you are an existing paying member, please email Plus1forprivacy@spideroak.com with your username and we will add 3GBs to your account.

Thanks for making the web a safe place with us, and your help spreading the word.

+1 for privacy,

The SpiderOak team

[NEW VIDEO] You + Your Data

You and your data are quite the pair. You spend a lot of time together. And your growing relationship is something you share with others, whether business proposals, in gaming, family photos, your favorite music or movies.

But who makes sure your precious data is safe, private and accessible when you’re not looking? Enter SpiderOak: The only 100% private Backup / Sync / Share provider in the cloud, for you or your business. Access your files anywhere, from any device. Linux, Mac, Windows.

We’ve got your back(up).

A note to our Tech-Savvy, Forward-Thinking SpiderOak Users. Yes – We’re Talking to You!

An Open Letter to Our Tech-Savvy Forward-Thinking Users:

We wanted to send our utmost admiration and gratitude. Great activity continues as we and our industry grow and push forward. Much of what we have developed and the choices we have made since our 2007 inception has been because of you – our wonderful user base.

We also wanted to make you aware of two big recent announcements to cross our wire (if you haven’t seen them just yet):

  1. We launched our new website &
  2. We entered the Enterprise market with SpiderOak Blue

Breaking through these milestones, we wanted to thank our roots. Thank you for embracing the importance of privacy with us, steering us towards better design, a more comprehensive product experience, and demanding more of us and our strengths. Thanks to those of you who pushed us from your role in your company’s IT department or as CTO toward breaking through into the enterprise space.

We love our relationship with you and want to stay true to that. Keep the feedback coming in the wonderful honest and detailed form it has taken. And thank you – above all – for your continued patronage and support.

We look forward to serving you for many years ahead as we continue to prove that one doesn’t have to sacrifice privacy for the benefits obtained in the cloud…

We remain grateful,

The SpiderOak Team

The Marriage & Separation of PRIVACY and SECURITY

We’re finding that lot of people aren’t aware of the difference between privacy and security. And for good reason. It can be confusing. They are, after all, so closely linked and equal in importance – you have to have them both.

Think of it like this:

You hope and expect that your bank is SECURE. You expect that no one else can access your account, access your money, and take advantage of your data and assets. It is also critical to the bank’s existence and business that they take the highest security measures to make sure your money and information is safe.

But a bank IS NOT private – they can see your information, how much money is in your account, and can alter information (sans say a Swiss bank account). There is a lot of expectation around trust in this capacity.

PRIVACY is more so the safety deposit box you keep at the bank. Only you have the key. It is not only kept secure, at the bank’s location, through their elaborate measures to give you that assurance, but it is also PRIVATE. You are the only one who can see the contents of the box. (Remember the scene in the Bourne Identity, when Jason Bourne goes to the bank to get his black security box? He gets the key, the box, takes it to a room, closes the curtain, and opens it. Alone, with privacy and security as his allies, he is able to access his gun, passports and money. Look out world!)

Here’s another example: A toilet in a glass room with a bolt lock on it. It is secure. But definitely not private.

One last example: You write in a journal, and hide it in your underwear drawer. It is private, or at least this is your intent, as it holds your own personal thoughts, opinions, or experiences. But it might not be secure. All it takes is a nosy sibling to seek it out, or stumble across it. Like that, your privacy is compromised.

All of this to say, in today’s ever-increasing tech-saturated society, your files, data, and information is more exposed than ever before. We believe it is important that you know what different sites and products you use are doing with your data, or at least have access to that transparency.

Just as you probably desire to use a bathroom NOT in a glass room, know only you can access your safety deposit box at the bank, and that your journal will stay private, so we work to uphold and respect this need. We work to offer you a completely private storage, sync, and share environment. We work to offer you the peace of mind that comes with knowing that only YOU have access to all of your files and data, no one at SpiderOak can see it (we call this our Zero-Knowledge privacy standard). This is our highest priority.

Since the inception of our product, we have worked to marry privacy and security for YOUR complete benefit and peace of mind. The whole reason SpiderOak was created was because there was a need for a private, central repository where we, where you, could safely store all of (y)our data.

“Privacy is not a feature to tack onto a list,” said Ethan Oberman, SpiderOak CEO. “It is very much a part of how you build and structure your product from its inception. We’ve taken this integrated approach in a zero-knowledge environment.”

How would YOU explain the difference between privacy and security? Leave us your analogy in the comments below.

Let’s Be in Perfect Sync

Welcome to SpiderOak University. If you’re a student, new user, or a lover of continuous learning, this month we’re talking to you.

We’ll be posting a couple video shorts each week where SpiderOak CEO Ethan Oberman uses a whiteboard to explain some of our basic product functionalities. School yourself and keep an eye out for our next POP QUIZ so you can receive extra GBs.

SpiderOak CEO Ethan Oberman discusses the sync function and how it benefits the you.

Do you have a .edu email address? Don’t forget – you can enjoy 50% off your private backup/sync/share account:

Sign up today.

Your reaction? The mining of your personal data

Last Monday, CEO Ethan Oberman spoke with Bloomberg West’s Jon Erlichman about companies like Facebook and Google “Mining Our Personal Data For Profit.” (If you missed it, check it out here.)

We want to hear from you.

  • Have you ever seen ads targeted at you based on a search you’ve performed on Google? Helpful or harmful?
  • Based on personal information you’ve given a company, have you been Targeted? Remember this story in the New York Times earlier this year? “How Companies Learn Your Secrets”.

Leave us a comment below and tell us your story.

And if you missed any of our media sweeps this month, check them out here:


SpiderOak in Media

Zero-Knowledge 101: What It Is & What It Means to You

Welcome to SpiderOak University. If you’re a student, new user, or a lover of continuous learning, this month we’re talking to you.

We’ll be posting a couple video shorts each week where SpiderOak CEO Ethan Oberman uses a whiteboard to explain some of our basic product functionalities. School yourself and keep an eye out for our next POP QUIZon Friday so you can receive extra GBs.

Who can you trust? This is an important question in today’s race to the cloud. We’ve worked hard over the past six years to build a trustworthy product that upholds user privacy above all else. SpiderOak CEO Ethan Oberman explains how SpiderOak developed its ‘Zero-Knowledge’ privacy policy, what it is, and how it works.

Do you have a .edu email address? Don’t forget – you can enjoy 50% off your private backup/sync/share account:

Sign up today.

Our History – Dedication to True Backup & Privacy

Welcome to SpiderOak University. If you’re a student, new user, or a lover of continuous learning, this month we’re talking to you.

We’ll be posting a couple video shorts each week where SpiderOak CEO Ethan Oberman uses a whiteboard to explain some of our basic product functionalities. School yourself and keep an eye out for our FIRST QUIZ tomorrow so you can receive extra GBs.

What is true backup? How do we ensure privacy and security for all your data? Learn how to store historical versions of your data with SpiderOak.

Do you have a .edu email address? Don’t forget – you can enjoy 50% off your private backup/sync/share account:

Sign up today.