Conversations about life & privacy in the digital age

Millennials Care About Privacy After All

SpiderOak is passionate about privacy. If you are reading this, chances are you are passionate about privacy. But what about the Millennials? A Millennial is also defined as Generation Y for those generally born from the latter 1970s, or from the early 1980s to the early 2000s.

It’s been said that the Millennial Generation does not care about privacy. According to a recent survey by USC Annenberg, Millennials think differently and are smarter about making decisions when it comes to privacy.

This infographic explains:

  • 70% of Millennials would rather not give others access to their personal data or information.
  • Millennials use social media to keep in contact with friends and family.
  • 25% of Millennials do not mind sharing some information in exchange for relevant advertising.
  • 48% of Millennials use social media several times per day more than those 35 and older.
  • 56% of Millennials don’t mind sharing location with companies in order to receive coupons or deals for nearby businesses.
  • 51% of Millennials don’t mind sharing information with companies as long as they get something in return.

However, a good percentage of millennials, compared to those age 35 and older, are willing to give up some of their privacy only if they will benefit from giving up their personal information.

To read their full study, you can click here.

Are you a Millennial? What do you think about the survey? We’d love to hear your thoughts.


  1. Anonymous says:

    I don’t know what a “millennial” is. It’s sad that we have to read the linked story in order to find out the meaning of the first word of the title…

    Anyway, I like how many of them claim “no one should be allowed to have access to my web behavior”. The market share of Google definitely doesn’t reflect that. I think what they really mean is “no one should be allowed to have access to my web behavior unless I’m not aware of it”…

  2. dddu says:

    Could you guys do a blog-post about the new bitorrent sync application? =)

  3. Jovan Washington says:


    Thank you for writing in. We do not write on other sites though some of us at SpiderOak have our personal blogs. You can follow us here, or Take care!