We live and breathe privacy at SpiderOak. While we’re not alone, most people don’t spend as much time thinking about privacy as we do.

So it’s no surprise when our new CMO, Mike McCamon, started talking about privacy with friends and the majority claimed they didn’t care or worry too much about it. It’s been our aim to not only fight for our users’ right to privacy, but to also educate people on why privacy matters.

Imagine this: Mike found himself in yet another conversation with someone claiming they didn’t care about privacy. So he asked them if they owned a shredder. Not surprisingly, they did. And therefore, must care about privacy to some degree. The whole point of a shredder is to make sure whatever you are shredding is no longer readable. It ensures no one else can access the content of that document. It doesn’t automatically mean it’s something bad or that you have to something to hide.

“IF YOU OWN A SHREDDER, YOU CARE ABOUT PRIVACY.”

Two days ago, the Pew Research Center published Why some Americans have not changed their privacy and security behaviors; Sure enough,”I have nothing to hide” remained one of the most repeated reasons.

With Wednesday being Tax Day in the U.S., it is the perfect time to talk about why privacy matters. Personal financial information is something most of us understandably want to keep to ourselves, within the family, or the business. While the cloud is largely secure, it is hardly private. This is what SpiderOak set out to fix in 2006, and that mission has only become more important and relevant, year after year. Our Co-Founder and CEO Alan Fairless describes the way he integrated No Knowledge privacy into core of our product as ‘a giant USB surgically implanted behind you ear’:

“With the way SpiderOak is oriented, your encryption pass phrase is something that only exists in your mind. This means your SpiderOak data is only useful in combination with the contents of your brain. What you store with SpiderOak becomes a giant extension of your own mind, that effectively you are simply remembering your own data, as if it were all stored in your brain in a giant USB drive surgically implanted behind your ear. You may share those things exactly as you chose. This puts you entirely in control, it’s your decision and no one else’s. Freedom means being able to choose,” Fairless said. “Everybody loves choice.”

We think this is the way the cloud is meant to be. Thanks for joining us on this mission. Now you can bring No Knowledge privacy to your business groups. Find out more.