Image by Malik Earnest
What is a shadow profile?
A shadow profile is a collection of data that Facebook has collected about you that you didn’t provide yourself. In other words, let’s say you’re a cautious social media user, and you limit what information you put online. While you may not have listed your cell phone number, if one of your connections used the “Find My Friends” feature and allowed Facebook to scan their contacts, Facebook collected all the other information about you associated with that contact.
Even if you never provided them, Facebook very likely has your alternate email addresses, your phone numbers, and your home address – all helpfully supplied by friends who are trying to find you and connect.
Why does it matter that Facebook is collecting extra information about me?
The answer is the same here as it is for every company that actively collects information about its users: in 2013 Facebook announced they had found a bug that revealed the personal information of 6 million users. The leaked information, of course, included the extra information collected in the ghost profiles: emails, phone numbers, and addresses that users had no intention of sharing, all available for anyone who exploited the bug before it was fixed.
even non-facebook users were found
If you’re thinking that by not using Facebook, you’ve avoided all of this – Facebook has been the target of multiple class-action lawsuits alleging the company collects this information about non-users without their consent.
One recent lawsuit focuses not on email addresses or phone numbers, but instead “face templates”: whenever a user uploads a photo, Facebook scans all the faces and creates a “digital biometric template”.
In other words, Facebook is using math to determine who’s who in a picture, based on a scan of your features. If you’re already a user, Facebook can suggest that your friend tag you, but if you’re not a user, Facebook attaches your “face template” information to the same ghost profile with your other contact information on it.
Even if you’ve never signed up for Facebook, you may have a profile that contains your contact info and a mathematical template of what you look like nonetheless.